I partnered with Matthew Murray at ROISnaps to deliver three filters to the following companies: Dynamic Health & Fitness, Oxygen Lounge, and the solar eclipse celebration at the State House with Sven K & Masters of Coincidence. The previews below are examples of what the filters could look like when being used, as well as context for each project.
For their West Columbia location, this filter needed to feature Dynamic's logo and the phrase "No Pain, No Gain." The filter's graphics needed to be able to show up even when there was poor lighting as well.
The main goal for the lounge is to get people to drink and dance. As such, the filter needed to be appropriate but not distasteful. Also, Oxygen Lounge is a dance & night club. This means there is minimal light for picture, which needed to be considered when creating the filter.
I had more freedom with this snapchat filter, as it only needed to say the artists' names and "Eclipse Celebration" in a font called Cobalt. Similar to the last two filters as well, I needed to consider how the lighting would affect the graphics showing up in the final design.